Our Story
“ Pollution is nothing but the resources we are not harvesting. We allow them to disperse because we’ve been ignorant of their value. ”
- R. Buckminster Fuller
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In 2016, with the idea of turning carbon emissions into variety of inks and paints we collaborated with Heineken. AIR-INK® was born out of this collaboration.
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Since then, AIR-INK® has kickstarted a public art movement spanning cities as diverse as Hong Kong, London, New York, Mumbai, Berlin, Singapore, Delhi and many more.
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Carbon emissions which could have been in the lungs of millions of people are now resting as art created by over a thousand artists like Doodle Man, Christian Furr, Karatoes and Imagine.
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The carbon emissions are sequestered as usable pigments and ink. We further test the inks for safety and steadfastness. We are constantly looking for ways to improve and advance this process.
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With the help of third party global accredited labs we analyze and further segregate the carbon emissions or recycling. It ensures that the AIR-INK formulations are safe for consumer use.
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Over the last few years, we have developed different grades of AIR-INK® are classified and are used by our partners to “Print with AIR-INK” to reduce the carbon footprint of their printing processes.